Neutral Ingredient Information
Point your camera at any food label to receive factual, unbiased information. No scores. No judgment. Just facts.
Scan Product
Scan the barcode for instant results, or photograph the ingredient list
or scan ingredient label
Tips for best results:
- Barcode scanning is instant (if product is in our database)
- Ingredient scanning works for any packaged food
- Ensure good lighting and steady camera
- Avoid shadows and glare on labels
Instant Scanning
Capture ingredient labels with your camera for immediate analysis
Factual Context
Evidence-based information from FDA, EFSA, and peer-reviewed research
Optional Logging
Track your scans over time with minimal friction
Our Commitment to Neutrality
WhatItIs.ai provides structured, factual ingredient context without recommendations, scores, or judgment. We return deterministic responses based on FDA regulations, EFSA opinions, and peer-reviewed research. Same ingredient = same response, always.